International Business Export Plan Appendix

International Business

This page is for the appendix for my International Business Course Export Plan.

Facebook boosted post targeted audience for market research; potential audience of over 6 million users.
Example of boosted post settings for full scale business level market research survey of $20/day for 10 days totaling $200. Total budget and boost duration are completely customizable to available budget. Estimated audience changes as you modify the budget and duration.
I paid to boost my own post for a small scale sample market research survey to use for this export plan. I spent $10 a day for three days to show this survey link directly to women ages 13-50 in Australia.
Boosted post performance. 8,768 people saw the ad, 176 people clicked the link, cost per click calculated to $.16 per click.
Boosted post performance. 8,768 people saw the ad, 176 people clicked the link, cost per click calculated to $.16 per click.
One question from the survey that I added after my initial push through link sharing in Facebook Groups. Link to survey.

I received a total of 86 responses on my sample market research survey results; 20 responses collected prior to additional questions and email capture, 66 responses collected after additional questions and email capture. Full responses PDF.

Sample market research survey analysis. Compiled PDF.

Redesigned Insert Cover – Full Insert PDF
Marketing image of 12-pack retail packaging reflecting 8-hour usage limit.
Marketing image edited to exclude “No risk of TSS”
Marketing image edited to reflect 8-hour usage limit

Spreadsheets

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